Tag Archives: Shirt Laundry
Misconception #3: Dry Cleaning Means No Liquids Are Used In The Process.
No, dry cleaning uses fluids to remove soil and stains from fabrics. In fact, the term “dry cleaning” is misleading. It’s called dry cleaning because he fluid contains little or no water and does not penetrate the fibers as water does.
Among the advantages of dry cleaning is its ability to dissolve grease and oil in a way that water cannot. Natural fibers, such as wools, and silks, dry clean beautifully, but can shrink, distort, and lose color when washed in water. Synthetic fibers, such as polyester, also respond well to dry cleaning, while they can retain oily stains after washing at home. Dry cleaning helps to return garments to a “like-new” condition, using precautions to prevent shrinkage, loss of color, and fabric distortions.
The dry cleaning process begins with the pretreatment of stains such as coffee, wine, or ink, using special agents to safely remove those stains without damage to the fabric or color. The garments are then loaded into a machine resembling an oversized front-loading home washer. It’s mechanical action loosens embedded dirt. Throughout the cleaning process, the fluid is filtered or distilled to ensure its clarity.
Misconception #4: One Method Of Dry Cleaning Is As Good As Another.
No, when it comes to dry cleaning, we’re not the same old song and dance. Vogue Cleaners is one of a select group of Certified Master Dry Cleaners in the Country. Being certified means that we maintain rigid standards of excellence. As a certified master dry cleaner we use a unique Sanitone dry cleaning process. Our Sanitone gently cleans while it revives color and textures, giving your wardrobe a fresh look and feel.
Leading clothiers such as Penleton, Haagar, Evan Picone, HP. Freeman, and Geoffrey Bean trust Sanitone dry cleaning. Dry Cleaning and Laundry Institute International studies have shown that this process is superior to all others. No one else in the Greater Lafayette area has the rights to use the Sanitone process.
The same type of special care we give your clothes is the same care we use to help ensure a safer, cleaner world. You can rest assured we meet or exceed government regulations to maintain clean air and water. And for further safeguard, we recycle dry cleaning fluid. We do all this and more to help preserve and protect our future.
Next time I will talk about:
Misconception #5: Having The Right Equipment Is All A Dry Cleaner Needs To Clean Your Garments Properly.
Misconception #6: The Company That Offers The Lowest Price Is The Company You Should Use.
Misconception #1: Frequent Dry Cleaning Shortens The Life Of Your Garment
No. On the contrary, frequent dry cleaning prolongs the life of a garment. Not only do stains set with age, making the garment unwearable, but ground-in dirt and soil act as an abrasive, like sandpaper, causing rapid wear of fibers. Also, insects love soiled garments and will cause further damage.
A study conducted by North Carolina State University showed no negative effect on fabrics from regular dry cleaning. And for sensitive fabrics, dry cleaning is gentler AND the recommended method.
In addition, your clothes, bedspreads and pillows harbor hundreds of thousands of dust mites. Why should you care about dust mites? Because more than 50 million Americans suffer from allergies, causing almost 10% of all doctor visits. According to Georgetown University Medical Center, the number one enemy of allergy sufferers is the dust mite. I know this as fact because I am one of those 50 million who suffers from dust mite allergies just ask my wife.
These microscopic creatures can double their numbers in 10 hours and feed off human skin flakes. That means that your clothing, drapes, bedding and pillows are a dust-mite nursery!
Dust mite feces is responsible for the coughing, sneezing, headaches and itching symptoms common to allergies. Unlike pollen, dust mite allergens attack all year. That’s why frequent, extensive dry cleaning of your clothes, blankets, drapes, comforters and pillows is recommended.
Numerous studies have shown that dry cleaning is the simplest, least expensive and most effective means to reduce dust mite allergens and relieve allergy and asthma symptoms! The studies found that, in most cases, laundering only killed a few of the dust mites, while dry cleaning killed most, if not all, of the mites! Of
course, your dry cleaner should determine if your blankets, comforters and drapes are colorfast, before processing.
Misconception #2: The Only Reason To Have Your Clothes Dry Cleaned Is To Get The Dirt and Dust Mites.
No. As you probably know, air pollution, cigarette smoke,car exhaust and hundreds of other chemicals. These chemicals get carried on your skin, and in your clothes.
If you have allergies, asthma, emphysema, or other breathing problem-the source could be breathing the pollutants trapped in your clothes. In addition, tobacco, smoke contains over 4000 different chemical compounds, 43 of which may causes cancer. And if you don’t smoke you pass through air that has secondary smoke residue. So, one other reason to dry clean more often is to get rid of these pollutants.
My next post I will share with you:
Misconception #3 Dry Cleaning Means No Liquids Are Used In The Process.
I’ll will be sharing with you of 6 costly misconceptions about dry cleaning and 4 steps to choosing the right dry cleaner for your situation and 10 important questions you should ask your dry cleaner, before you allow them to clean any of your garments. Finally I will include 10 tips for making your clothes last longer and helping your dry cleaner give you the best service possible.
I promise this guide will save you money, time, grief, and frustration.
Many people aren’t sure what to look for in a competent, quality dry cleaner. Over the years many people have told me that their experience with dry cleaners has been less than pleasant. And some have had very negative experiences-their clothes were permanently ruined. Unfortunately, when this happens, it gives the whole industry a bad image.
My name is Mark Payne. To improve our profession, I’ve dedicated my business to educating the public. The only way you can make intelligent choices about dry cleaning, and ensure a pleasant experience, is to have all the facts you need.
As for my personal credentials, I graduated from the International Dry Cleaning and Laundry Institute in 2008 and I am a certified stain removal expert. Getting this certificate is like getting your black belt in karate. I’ve been in the dry cleaning business for over 35 years and my father owned the business for 37 years and my grandfather before that. I am a third generation dry cleaner, so I want to put my expertise to work for you, to help you make an informed decision when you choose a dry cleaner.
Hello, my name is Mark Payne. I own Vogue Cleaners located in Lafayette, IN. We are a free pick-up and delivery dry cleaning business serving the Greater Lafayette area. This makes Vogue Cleaners unique in our community.
I am writing to you today for two reasons …
1. I want to ask for the opportunity to EARN your business, but I don’t want you to spend a single penny for trying us out. For our Pick Up & Delivery customers I’ll give you $10.00 in FREE dry cleaning so you can discover for yourself the great quality and care we provide for not only your clothes but also for you as a customer. As an additional benefit, you’ll get to discover how enjoyable and convenient it is to have your clothes picked up and delivered to your home.
2. Secondly, I’m on a mission … I want to put an end to the common misconception out there that it cost MORE to have your dry cleaning picked up and delivered. That couldn’t be further from the truth. There are no fees for our pick-up and delivery service. In fact, in many cases, it is less expensive to have us pick up and deliver your clothes than it is for you to drive to the cleaners and walk your clothes in.
With Vogue Cleaners you can enjoy the luxury of FREE pick-up and FREE delivery without ANY added expense.
For those of you who may not require weekly service we also welcome walk-in customers at our 2001 Kossuth Street location where you’ll receive the same service, quality and low prices.