6 Costly Misconceptions About Dry Cleaning Continued…

Misconception #5: Having The Right Equipment Is All A Dry Cleaner Needs To clean Your Garment Properly. Woman Stain

Not True. The company may own good equipment, but the employees may not use the equipment correctly.  Knowledgeable counter staff and expert stain removal and pressing technicians are absolutely key to high quality cleaning. That’s why it’s important that you choose your dry cleaner carefully.

Here are some examples of what I’m talking about:

Spot and stain removal is an art. That’s why I prefer to think of myself as a fabric expert, rather than a dry cleaner. If a dry cleaner uses the wrong kind of stain removal on a garment, or the wrong stain remover for that particular kind of stain, they may ruin the garment, permanently.

There are three basic types of stains,and each kind must be treated differently. Also, different fabrics must be treated differently or they may be ruined.

To add chaos to an already tricky situation, you can’t rely on the labels sewn in garments anymore because 98% of all garments are manufactured over seas. In more instances than I care to count, I’ve seen labels that state “hand wash only” that were simply incorrect. How does this happen? In the factories where clothes are made, workers have quotas and must work at a fast pace, or risk losing their job. Unfortunately, sometimes the workers simply sew in whatever garment label in any language that is handy at the time.

If the employee who is identifying stains and fabrics is not highly experienced and trained in this area, you can end up with a garment that is permanently ruined. I frequently attend training schools sponsored by our associations on spot and stain removal, which our employees are required to attend.

We distill our cleaning solution before every single load. If we didn’t your clothes wouldn’t come out as bright , or fresh smelling, and the odors would come back quickly. Plus, your clothes would smell of solvent.

Distilling the solvent every load takes time and costs money. Unfortunately, some dry cleaners don’t do it every load. In fact, some may do it as little as once a week. The worst part is that solvent that isn’t frequently purified is very harsh and DESTROYS the fibers in your garment, shortening their life. Given the high price of clothes today, it’s critical your dry cleaners takes the steps necessary to ensure that your clothes last as long as possible.

Misconception #6: The Company That Offers The Lowest Price Is The Company You Should Use.

Maybe-but not necessarily. Here are several important points to consider.

When a company advertises low dry cleaning prices, you must ask yourself if something is being left out, or a short-cut is being taken. Be careful when choosing your dry cleaners solely on the lowest price. The price you see advertised may not be for the service you really want.

Believe it or not, some dry cleaners do not add soap to their cleaning solutions! That leaves a harsh feel to clothes. Why don’t some dry cleaners use soap? Well-It’s very expensive, about $26 a gallon.

Another thing some dry cleaners skip is “sizing” after are garments cleaned. Without sizing, your clothes look limp, instead of having the crisp look that people expect from a quality dry cleaner.

Everyone knows you get what you pay for. If a dry cleaner cuts their prices so low they seem almost too good to be true, they may be! In order to stay in business, the cleaner may be forced to cut corners. Though price is a consideration, you should be more concerned with VALUE-that is getting the highest quality work for your money.

Look for a dry cleaner who will do what is necessary to ensure your clothes last as long possible, and are bright, crisp and odor-free. You should also be sure they pay attention to how your clothes are pressed, so that there are no double creases or creases where they don’t belong. At Vogue Cleaners we press sleeves by
hand, to ensure we leave no creases on them.

Next time I will share with your 10 things you can do to get the best service possible from you dry cleaner and make your clothes last as long as possible.

Thanks and make it a great day!



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