6 Costly Misconceptions About Dry Cleaning Continued…

Misconception #3:  Dry Cleaning Means No Liquids Are Used In The Process.

Woman Stain

No, dry cleaning uses fluids to remove soil and stains from fabrics. In fact, the term “dry cleaning” is misleading. It’s called dry cleaning because he fluid contains little or no water and does not penetrate the fibers as water does.

Among the advantages of dry cleaning is its ability to dissolve grease and oil in a way that water cannot. Natural fibers, such as wools, and silks, dry clean beautifully, but can shrink, distort, and lose color when washed in water. Synthetic fibers, such as polyester, also respond well to dry cleaning, while they can retain oily stains after washing at home. Dry cleaning helps to return garments to a “like-new” condition, using precautions to prevent shrinkage, loss of color, and fabric distortions.

The dry cleaning process begins with the pretreatment of stains such as coffee, wine, or ink, using special agents to safely remove those stains without damage to the fabric or color.  The garments are then loaded into a machine resembling an oversized front-loading home washer. It’s mechanical action loosens embedded dirt. Throughout the cleaning process, the fluid is filtered or distilled to ensure its clarity.

Misconception #4:  One Method Of Dry Cleaning Is As Good As Another.

No, when it comes to dry cleaning, we’re not the same old song and dance. Vogue Cleaners is one of a select group of Certified Master Dry Cleaners in the Country. Being certified means that we maintain rigid standards of excellence. As a certified master dry cleaner we use a unique Sanitone dry cleaning process. Our Sanitone gently cleans while it revives color and textures, giving your wardrobe a fresh look and feel.

Leading clothiers such as Penleton, Haagar, Evan Picone, HP. Freeman, and Geoffrey Bean trust Sanitone dry cleaning. Dry Cleaning and Laundry Institute International studies have shown that this process is superior to all others. No one else in the Greater Lafayette area has the rights to use the Sanitone process.

The same type of special care we give your clothes is the same care we use to help ensure a safer, cleaner  world. You can rest assured we meet or exceed government regulations to maintain clean air and water. And for further safeguard, we recycle dry cleaning fluid. We do all this and more to help preserve and protect our future.

Next time I will talk about:

Misconception #5:  Having The Right Equipment Is All A Dry Cleaner Needs To Clean Your Garments Properly.

Misconception #6:  The Company That Offers The Lowest Price Is The Company You Should Use.

Thanks and make it a Great Day!mark_truck


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