Action #1: The way you learn about a company is to ask specific questions and listen carefully to the answers. Here are the 10 questions I suggest you ask:
1. What dry cleaning method do you use?
2. How often do you test and purify your cleaning solution?
3. What training have you had in dry cleaning?
4. Are you a member of any trade association and, if so, which ones?
5. Who does your spot removal and what training and certificate do they have?
6. What quality standards do you use when removing stains?
7. Do you use sizing?
8. What percent of the time do you ruin a garment, and what will you do for me if that should happen?
9. Do you have a stain removal expert certification and will you show it to me?
10. What do you use to ensure clothes stay crisp and uncreased when I take them home?
Action #2: Check with you local Better Business Bureau and other consumer agencies to determine the dry cleaners reputation and find out if they have any complaints or law suits filed against them by unhappy customers.
Action #3: Ask the dry cleaner for the names of at least two customers you can talk to. This is the best way to verify the quality of a dry cleaners service, as well as their attitude.
Action #4: Finally, find out if the dry cleaner guarantees, in writing, all of their work. We do. Vogue Cleaners promise to you is-
“If you don’t feel that our cleaning is the best, most thorough, and profession you’ve ever had, I will clean it again free. If you are still not happy for any reason, I will refund ALL your money. You take no chances. What could be more fair?”
Finally, make a commitment to yourself not to put off cleaning your clothes. The longer they remain dirty, the sooner they’ll wear out. Plus, the longer you have to breathe all the pollens, fungus, chemicals and dust mites that are in your garments.
By following these steps, you’ll gain all the information you need to make an informed decision. If you want a quick, cheap cleaning, many companies can help you. But if you want a thorough cleaning and professional pressing, designed to restore your clothes to like-new and make them last as long as possible, then I invite you to try our Free home pick up and delivery service or stop by our 2001 Kossuth Street location.
Thank you for taking the time to read this Consumer Guide. I hope you found this to be helpful. If you have any questions or comments, please contact me by email or phone 447-5060 and I’ll return your call as soon as possible. Better yet, try us out and find out for yourself the quality of our service. I’m so confident you will be thrilled with our services, come back again and again, and refer your friends, that I would be pleased to offer you $10 worth of dry cleaning – ABSOLUTELY FREE-just to get you acquainted with our terrific service! Just mention that you received our Consumer Awareness Guide when you drop off your first order!
On behalf of Vogue Cleaners – I thank you for your interest.
Many white garments are treated with optical brighteners and will turn yellow or gray when exposed to heat or light. Be sure not to leave these garments in direct sunlight for prolonged periods of time.
7. Have matching pieces cleaned together.
Matching pieces in suits, pants, skirts, dresses, and even drapery and bedspread items should be cleaned at the same time. Normal fading may occur that the dry cleaner cannot control. Even a slight change could ruin the set.
8. Protect your clothes.
Avoid contact with perspiration, perfumes and hair spray products, especially on rayon and silk items. The alcohol and gums used in some of these products can effect some dyes as well as cause stains. Allow them to dry before you dress. Body oils and perspiration can also create a permanent yellow discoloration and weaken the fabric. Use garment shields when possible to avoid body contact. And don’t delay taking clothes with these types of stains to the dry cleaners.
9. Check for items left in pockets, tears, ripped, and loose buttons.
Your dry cleaner will look over your garment for these flaws, but two sets of eyes are better than one.
10. Work with your dry cleaner.
Don’t expect quality to be as high on 1 hour or same day service as normal turn-around time. It should only be used on basic items. Realize that if a garment bleeds, shrinks, tears, or is ruined in any way after dry cleaning, there could be a number of causes, including manufacturing defects. Keep a good line of communication open with you dry cleaner to find the cause and possible solutions. There are industry procedures to follow if a garment is ruined. I’ll b happy to give you details. Just call me.
In my next post I will share with you:
4 steps to choosing the right dry cleaner for you!
Even if the stain is obvious, tell you dry cleaner anything you know about it, including the staining substance, home stain removal attempts, and how long ago the stain occurred. Dry cleaners use several different procedures to remove stains, depending on the fabric and type of stain. Fruit juices, oily stains, soda, coffee and other substances are difficult to remove and require special attention.
2. Don’t allow a stain to set in.
The sooner a garment is cleaned, the more likely the stain will be removed. Do not iron stained or soiled clothes; it will set the stains and drive the soil deeper into the fabric. It is not recommended to try home remedies on dry clean-only garments. Be sure to always blot a stain, not rub.
3. Take note of invisible stains and tell you cleaner.
Sometimes stains seem to disappear when they dry. It’s important to point out ALL stains to your dry cleaner. They’ll know to treat the “invisible” or lightly stained areas prior to cleaning. If they aren’t aware of the stain , the heat of drying and finishing may set the stain permanently. Watch out for stains from white wine, soft drinks, and sugary substances, as these tend to become “invisible”.
Also, inks are very hard to remove. Tell your cleaner if you have had an ink pen break and the type of ink. Is it ball point, flair, or gel? Ink is like a nose bleed, once it starts bleeding, it’s hard to stop. Ink will spread to other parts of the garment when attempting to remove the stain. Do not attempt to remove these stains yourself. I don’t know how many times we’ve had a customer who uses ice or alcohol on ink and end up setting in the stain.
4. Never remove a care label
Care labels are permanently attached to garments for both you and your cleaner. Even if you never plan on having your garment dry cleaned, the care label has valuable information that will be helpful to you.
5. Don’t store your clothes in a plastic bag.
The plastic bag your dry cleaner uses is only to protect your garment on your way home. The plastic causes humidity to condense in the bag, causing mildew and weakening the fabric. Garments should be stored in cool, dry places Have items cleaned prior to storing them and do not keep them in places where there is excessive heat or moisture, such as in attics or basements.
On my next post I will give you the next 5.
Not True. The company may own good equipment, but the employees may not use the equipment correctly. Knowledgeable counter staff and expert stain removal and pressing technicians are absolutely key to high quality cleaning. That’s why it’s important that you choose your dry cleaner carefully.
Here are some examples of what I’m talking about:
Spot and stain removal is an art. That’s why I prefer to think of myself as a fabric expert, rather than a dry cleaner. If a dry cleaner uses the wrong kind of stain removal on a garment, or the wrong stain remover for that particular kind of stain, they may ruin the garment, permanently.
There are three basic types of stains,and each kind must be treated differently. Also, different fabrics must be treated differently or they may be ruined.
To add chaos to an already tricky situation, you can’t rely on the labels sewn in garments anymore because 98% of all garments are manufactured over seas. In more instances than I care to count, I’ve seen labels that state “hand wash only” that were simply incorrect. How does this happen? In the factories where clothes are made, workers have quotas and must work at a fast pace, or risk losing their job. Unfortunately, sometimes the workers simply sew in whatever garment label in any language that is handy at the time.
If the employee who is identifying stains and fabrics is not highly experienced and trained in this area, you can end up with a garment that is permanently ruined. I frequently attend training schools sponsored by our associations on spot and stain removal, which our employees are required to attend.
We distill our cleaning solution before every single load. If we didn’t your clothes wouldn’t come out as bright , or fresh smelling, and the odors would come back quickly. Plus, your clothes would smell of solvent.
Distilling the solvent every load takes time and costs money. Unfortunately, some dry cleaners don’t do it every load. In fact, some may do it as little as once a week. The worst part is that solvent that isn’t frequently purified is very harsh and DESTROYS the fibers in your garment, shortening their life. Given the high price of clothes today, it’s critical your dry cleaners takes the steps necessary to ensure that your clothes last as long as possible.
Misconception #6: The Company That Offers The Lowest Price Is The Company You Should Use.
Maybe-but not necessarily. Here are several important points to consider.
When a company advertises low dry cleaning prices, you must ask yourself if something is being left out, or a short-cut is being taken. Be careful when choosing your dry cleaners solely on the lowest price. The price you see advertised may not be for the service you really want.
Believe it or not, some dry cleaners do not add soap to their cleaning solutions! That leaves a harsh feel to clothes. Why don’t some dry cleaners use soap? Well-It’s very expensive, about $26 a gallon.
Another thing some dry cleaners skip is “sizing” after are garments cleaned. Without sizing, your clothes look limp, instead of having the crisp look that people expect from a quality dry cleaner.
Everyone knows you get what you pay for. If a dry cleaner cuts their prices so low they seem almost too good to be true, they may be! In order to stay in business, the cleaner may be forced to cut corners. Though price is a consideration, you should be more concerned with VALUE-that is getting the highest quality work for your money.
Look for a dry cleaner who will do what is necessary to ensure your clothes last as long possible, and are bright, crisp and odor-free. You should also be sure they pay attention to how your clothes are pressed, so that there are no double creases or creases where they don’t belong. At Vogue Cleaners we press sleeves by
hand, to ensure we leave no creases on them.
Next time I will share with your 10 things you can do to get the best service possible from you dry cleaner and make your clothes last as long as possible.
Thanks and make it a great day!
Misconception #3: Dry Cleaning Means No Liquids Are Used In The Process.
No, dry cleaning uses fluids to remove soil and stains from fabrics. In fact, the term “dry cleaning” is misleading. It’s called dry cleaning because he fluid contains little or no water and does not penetrate the fibers as water does.
Among the advantages of dry cleaning is its ability to dissolve grease and oil in a way that water cannot. Natural fibers, such as wools, and silks, dry clean beautifully, but can shrink, distort, and lose color when washed in water. Synthetic fibers, such as polyester, also respond well to dry cleaning, while they can retain oily stains after washing at home. Dry cleaning helps to return garments to a “like-new” condition, using precautions to prevent shrinkage, loss of color, and fabric distortions.
The dry cleaning process begins with the pretreatment of stains such as coffee, wine, or ink, using special agents to safely remove those stains without damage to the fabric or color. The garments are then loaded into a machine resembling an oversized front-loading home washer. It’s mechanical action loosens embedded dirt. Throughout the cleaning process, the fluid is filtered or distilled to ensure its clarity.
Misconception #4: One Method Of Dry Cleaning Is As Good As Another.
No, when it comes to dry cleaning, we’re not the same old song and dance. Vogue Cleaners is one of a select group of Certified Master Dry Cleaners in the Country. Being certified means that we maintain rigid standards of excellence. As a certified master dry cleaner we use a unique Sanitone dry cleaning process. Our Sanitone gently cleans while it revives color and textures, giving your wardrobe a fresh look and feel.
Leading clothiers such as Penleton, Haagar, Evan Picone, HP. Freeman, and Geoffrey Bean trust Sanitone dry cleaning. Dry Cleaning and Laundry Institute International studies have shown that this process is superior to all others. No one else in the Greater Lafayette area has the rights to use the Sanitone process.
The same type of special care we give your clothes is the same care we use to help ensure a safer, cleaner world. You can rest assured we meet or exceed government regulations to maintain clean air and water. And for further safeguard, we recycle dry cleaning fluid. We do all this and more to help preserve and protect our future.
Next time I will talk about:
Misconception #5: Having The Right Equipment Is All A Dry Cleaner Needs To Clean Your Garments Properly.
Misconception #6: The Company That Offers The Lowest Price Is The Company You Should Use.
Misconception #1: Frequent Dry Cleaning Shortens The Life Of Your Garment
No. On the contrary, frequent dry cleaning prolongs the life of a garment. Not only do stains set with age, making the garment unwearable, but ground-in dirt and soil act as an abrasive, like sandpaper, causing rapid wear of fibers. Also, insects love soiled garments and will cause further damage.
A study conducted by North Carolina State University showed no negative effect on fabrics from regular dry cleaning. And for sensitive fabrics, dry cleaning is gentler AND the recommended method.
In addition, your clothes, bedspreads and pillows harbor hundreds of thousands of dust mites. Why should you care about dust mites? Because more than 50 million Americans suffer from allergies, causing almost 10% of all doctor visits. According to Georgetown University Medical Center, the number one enemy of allergy sufferers is the dust mite. I know this as fact because I am one of those 50 million who suffers from dust mite allergies just ask my wife.
These microscopic creatures can double their numbers in 10 hours and feed off human skin flakes. That means that your clothing, drapes, bedding and pillows are a dust-mite nursery!
Dust mite feces is responsible for the coughing, sneezing, headaches and itching symptoms common to allergies. Unlike pollen, dust mite allergens attack all year. That’s why frequent, extensive dry cleaning of your clothes, blankets, drapes, comforters and pillows is recommended.
Numerous studies have shown that dry cleaning is the simplest, least expensive and most effective means to reduce dust mite allergens and relieve allergy and asthma symptoms! The studies found that, in most cases, laundering only killed a few of the dust mites, while dry cleaning killed most, if not all, of the mites! Of
course, your dry cleaner should determine if your blankets, comforters and drapes are colorfast, before processing.
Misconception #2: The Only Reason To Have Your Clothes Dry Cleaned Is To Get The Dirt and Dust Mites.
No. As you probably know, air pollution, cigarette smoke,car exhaust and hundreds of other chemicals. These chemicals get carried on your skin, and in your clothes.
If you have allergies, asthma, emphysema, or other breathing problem-the source could be breathing the pollutants trapped in your clothes. In addition, tobacco, smoke contains over 4000 different chemical compounds, 43 of which may causes cancer. And if you don’t smoke you pass through air that has secondary smoke residue. So, one other reason to dry clean more often is to get rid of these pollutants.
My next post I will share with you:
Misconception #3 Dry Cleaning Means No Liquids Are Used In The Process.